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Master Data Management and Customer Data Integration for a Global Enterprise Alex Berson, Larry Dubov
Publisher: McGraw-Hill Osborne Media

Ultimately, marketers need to help their organisations become social enterprises or these companies will be left behind with their customers choosing more dynamic and engaging customers to partner with. Master Data Management (MDM) Technical Lead is a member of the application delivery team and will be responsible for providing technical expertise to design, develop and implement secure integrated MDM solutions. LumenData will provide Implementing global address data quality capabilities and integrating the Loqate Engine will provide LumenData's clients with additional opportunities to drive revenue, reduce costs, mitigate risk, and enhance agility. These trends have changed the IT landscape, but the major impact is that traditional large IT vendors cannot adapt quickly enough to solve the integration and data management challenges that these disruptions are bringing to the market. After managing the development of a number of customer data solutions at Cisco, I moved on to manage Intuit's enterprise data quality efforts and launched its first customer master. It consolidates customer data from heterogeneous systems into a central location and establishing enterprise-wide data quality and integrity at the lowest possible cost. Existing technology like Master Data Management (MDM) has a vital part to play in giving that information real value, transforming it into a useful format, so that it can be integrated into existing CRM systems, and filtered for relevance. As well Informatica has continued to grow organically and through acquisition has been servicing the master data management market through the use of their data integration, identity resolution, data quality and other technologies as outlined on their site under MDM. The purpose of this role is to drive appropriate technical Provide expert knowledge of Enterprise Product, Location, Vendor and Customer Master Data Management (MDM) strategies and best practices. April 23, 2013 – San Bruno, CA – Loqate and LumenData proudly announce their partnership to provide complete, in-depth global location information in Enterprise Information Management products. These trends are driven primarily by business' desire to improve the customer experience, while continuing to improve operating effectiveness in the face of ever-tight IT budgets. To set the I have always been a supporter of the application hub concept, where all master data is moved to the master data application hub, over time, and all master data management is performed through the hub, from where it is provided to tightly integrated applications. In preparation for Enterprise IQ's upcoming 8th Annual MDM & Data Governance Summit, I have been researching the touch points between Big Data and Master Data Management (MDM). Siperian had grown over last several years with a range of brand name organizations that operate globally who have been addressing multi-domain data consistency issues across many industries. After 3+ years at Intuit, I made the move to Forrester as an analyst focusing on master data management (MDM), data quality, data integration, metadata management, and data governance.